Leave complicated, multi-step beauty regimens in the past. In 2023, we’re all about maximizing our skincare routines AND our budgets!Our US-based, family-owned beauty brand has been committed to creating products that do just that for over 50 years – so we know a thing or two about recession-proof beauty. Recent years championed Hyaluronic Acid to lock in hydration, but 2023’s hero…

What makes some of our favorite celebrities so kissable? Hint, it comes in a “Little Yellow Stick”. That’s right — some of the biggest names in show biz swear by our $2 Cocoa Butter Lip Balm — proving that skin care does not have to be expensive to be effective. Cococare is #RealDealSkincare at its best!Celebs have been giving shout outs to our popular lip balm all over the place…

Skin Cycling has been going viral on TikTok lately (like 90 million views viral) and we just had to jump in to help you take the best care of your skin you possibly can—without spending a fortune. After all, affordable and #RealDealSkincare has kind of been our thing since 1969! What is Skin Cycling?Skin Cycling, a term coined by dermatologist Dr. Whitney Bowe, is a four-night skin…

You’ve probably seen those at-home cryo tools like masks and ice rollers that promise to reduce skin inflammation and puffiness. These were inspired by cryotherapy, a technique used to kill cancerous and precancerous cells by exposing the tissue to extremely cold (we’re talking -166 to -222 degrees Fahrenheit here) temperatures.You might have also seen or heard about people getting cryot…

There’s a good chance nobody ever told you this, but it’s true: guys aren’t the only ones who can suffer from premature balding. It happens to women too, and when it does, a lot of us have no idea what to do about it.Here’s the good news: there’s a secret that many women are using to help thinning hair and premature balding – as @chaosincrocs showed us in her viral TikTok. And it can be…