We are incredibly proud to announce the appointment of Joanne Schlesinger as the first female President of Cococare. She also represents the second generation to lead our family-owned company that was founded in 1969 by her father, Gerald Dubin, who remains as CEO. The timely announcement was made on March 8 - International Women’s Day!
Joanne is a seasoned industry professional who has held multiple leadership roles within Cococare since 1999, bringing prior experience from engagements at major brands, such as Revlonand Calvin Klein. Here at Cococare, she has overseen different areas of operation, including financial management, product development, and most recently, marketing.
As the Director of Marketing, Joanne led our brand’s strategic repositioning, designed to help Millennials and GenZ discover the meaningful benefits of Cococare that have been enjoyed by previous generations. The new #SkincareForAll messaging was developed to reflect the product range, quality, and accessibility that we bring to consumers, underscoring our competitive advantage in the beauty industry.
Additionally, Joanne has pioneered Cococare’s expansion into trend-forward product lines, such as our refreshing new facial mist collection that has become an instant success during the pandemic-inspired Zoom fatigue.
“I am excited to take on this new leadership role within Cococare and to help direct the company's future, continuing the brand’s values-based legacy that my father began over 50 years ago,” says Joanne. “Our 100% Cocoa Butter stick has been a tradition for generations of women and men, and I look forward to helping our team create more ways to enjoy #NutrientRichSkincare.”
“We chose to announce Joanne’s appointment as the new President of Cococare on International Women’s Day to emphasize the importance of female leadership in the beauty industry,” said Gerald Dubin. “I have full confidence in turning over the reins to Joanne. She has already contributed significantly to our company’s growth and she is absolutely committed to finding new ways to provide great skincare at a great price.”